MoveOn LLC

Hello, I’m Samuel F. Lilly, founder of MoveOn LLC and the voice behind The Consistent Investor.

After more than 30 years working in finance and management, I’ve seen how money really works — not in theory, but in real life. I’ve approved loans, managed risk, grown businesses, handled downturns, and worked directly with people trying to improve their financial lives. Those experiences shaped how I think about investing, credit, and long-term financial stability.

Throughout my career, I was consistently promoted into leadership roles — from branch management to district-level oversight — because I focused on one core principle: grow responsibly without losing control. I managed teams, budgets, credit decisions, and collections while balancing profitability, compliance, and customer trust. That balance is harder than it sounds — and it’s exactly why consistency matters.

Today, through MoveOn LLC, I focus on helping individuals think clearly about money. I believe financial success isn’t built by chasing hype or making extreme bets. It’s built by creating steady cash flow, managing risk, and allowing growth to compound over time.

That philosophy is reflected in my 50 / 35 / 15 framework

50% Income for stability and cash flow

35% Growth for long-term appreciation

15% Speculative to participate in opportunity without risking the foundation

This approach isn’t about perfection — it’s about durability.

Through my newsletter, educational content, and upcoming 50/35/15 Club, my goal is simple:
to help others build financial systems they can stick with through good markets and bad.

Consistency. Cash flow. Growth.
That’s how real progress is made.

“Real-world investing, built on experience — not hype.”